The Alta Peruvian Lodge has welcomed skiers to an old-world atmosphere and ski lodge culture since 1948. Located at the base of Utah’s famed Alta Ski Area, guests have the mountain right outside of the back door. While the Peruvian plays home to generations of loyal, returning guests, tired branding and lack of proactive marketing strategies were threatening downhill sales.
From the moment our staff arrived at this snowy ski-only town to the trips back to capture its unmistakable vibe on camera, we became Alta junkies. Focus group discussions with guests and locals alike helped us capture the Peruvian story.
From public relations to packages, the new Peruvian marketing is designed to convey an unforgettable stay in Alta. And despite all the guests who met with our team and begged us, “don’t tell people,” we just had to.
With its happily crowded hot tubs to the dorm-style guest interaction, the Peruvian is a lodge like no other. Story development focused on the camaraderie and personality of the property, its staff and generations of guests. All of which became the star of its website and email marketing.