Located on pristine Little St. Germain Lake in St. Germain, Wisconsin, Black Bear Lodge represents an assortment of lodging cabins located along 2,100 feet of shoreline. But the lodge’s lack of branding made our initial assignment of a new website challenging. We needed to create an entirely new brand to capture this all-season getaway destination.
After traveling to Black Bear Lodge we quickly realized it was an ideal place to disconnect, relax and immerse yourself in the season and surroundings.
The new branding reflected BBL’s Midwestern hospitality and charm. Motivated to connect with travelers in every season, we created a website that changes seasonally with compelling photography and eye-catching graphics.
The result is a well-focused brand and a visually-driven website that tells a story of a true Northwoods experience.