The Café at the Plaza is a vintage diner located inside of The Plaza Hotel in the heart of Milwaukee’s Lower East Side. The Café serves up breakfast, lunch and weekend brunch but recently decided they wanted to expand into the evenings on the weekend; they approached Company B to help create branded programming.
Hosting the evening programming in the Café’s courtyard created a very European atmosphere. The Café menu complimented the Euro-vibe with small plates, carefully selected wines and cocktails made with the very best locally distilled liquors. When ownership told us they wanted to include live music as a part of the evenings, we knew 88Nine Radio Milwaukee would be the perfect partner to get our new programming out to a younger, music-driven audience.
In need of supporting graphics for the website, social media and print, Company B found inspiration from the Art Deco building of The Plaza Hotel and Café, leading us to develop a modern take on the classic form. The creative was developed using clean lines and colors inspired by the Café’s lush green courtyard walls and 88Nine’s recognizable branded orange.
The first season of “Café Live” and “Evenings at the Café” was a hit. Thanks to partnerships and strategic communications efforts, the Café and hotel saw record numbers during the 2015 summer season turning this into an inaugural series.