Located in a turn-of-the-century building that today is The Iron Horse Hotel, Smyth pays homage to the blacksmith. The art of hand craftsmanship is told through the space itself and a menu of farm-fresh ingredients from Wisconsin and the Midwest.
Being located in a world-renowned hotel, management and Company B realized Smyth was going to need a powerful story to stand out.
In combination with targeted media pitches, our new platforms allowed us to cut through the noise. Less than a month after launch, Smyth was named one of “8 of the Most Delicious Farm-to-Table Hotels in the World” by Yahoo Travel and on the annual “Top 30″ Restaurants in Milwaukee by food critic Carol Deptolla of the Milwaukee Journal Sentinel.