Third Space Brewing approached Company B to launch their vision of a brewery that celebrated beer, community and people. From logo and overall brand messaging to environmental branding and large-scale mural design, we helped solidify a brand no one could ignore.
In a market with overly designed graphics and characterized images, our designers approached the Third Space logo with elements of shape and geometry, inspired by the warehouse the brewery would call home–the physical “third space” where people would gather, connect and imbibe in really good beer.
As with all strategic branding, weaving a common thread throughout collateral development is key–we wanted geometry, shapes and space to resonate across everything we created–from tap handles and bottle labels, to sell sheets and social graphics.
Interactive graphics of Third Space’s 4 core beers, inspired copy and a celebration of the friendship that sparked the business is what we set out to capture.